Confirmed — everything else is perfect (all 5 headings, excerpt, category, CTA link to /video/ all correct), but the page title and browser tab title are literally “corporate-video-content-ideas” instead of “Corporate Video Content Ideas”. The slug got typed into the Title field by mistake, not just used to generate the slug.
Easy fix: go back into that post’s editor, click into the title field at the top, and replace the text with Corporate Video Content Ideas (the slug field itself is already correct and won’t change when you edit the title separately). Then update/republish.
Most companies know they should be doing more with video — it outperforms static content on nearly every platform — but a lot of good intentions stall out at “what do we actually film?” Here’s a practical starting list, organized by what each type of video actually does for your business.
Company Culture & Team Content
This is usually the easiest content to plan and the most underused. It doesn’t need a script:
- A short “day in the life” following one role or department
- Quick team introductions — name, role, one thing they’re working on
- Office or facility walkthroughs for a company that’s rarely seen from the inside
Client-Facing Content
Testimonials: A 60-90 second client testimonial does more for trust than a page of written reviews. Keep the questions conversational — “What problem were you trying to solve?” gets a better answer than “Tell us about your experience.”
Service explainers: A short video walking through how a service or product actually works reduces the number of basic questions your sales team fields, and it holds attention longer than the same information in text.
Case study breakdowns: Pairing a client interview with footage of the actual work turns a written case study into something people will actually watch to the end.
Recruiting & Careers Content
Good candidates research a company’s culture before applying. A short recruiting video — current employees talking about why they stay, a look at the workspace, what a first week looks like — gives job listings something most competitors’ postings don’t have.
Event & Behind-the-Scenes Content
Conferences, product launches, and company events generate content whether you plan for it or not. A short recap video gets far more reach after the fact than the event itself, and behind-the-scenes clips from a shoot, build, or install make good ongoing social content between bigger campaigns.
How Much Should You Film at Once?
The most efficient approach is almost never one video at a time. A single half-day or full-day shoot can usually cover a handful of these categories — a few testimonials, some b-roll for social, a team intro or two — because the setup, lighting, and crew time are the same regardless of how many pieces you walk away with. Planning a shoot list ahead of time, even a rough one, gets significantly more usable content out of the same time on camera.
If you’re ready to put a shoot list together, see our Houston corporate video production services and we’ll help you plan a day that covers what you actually need.